W1 BA541 Asign Behavior vs Communication Essay Example | Topics and Well Written Essays - 1000 words

W1 BA541 Asign Behavior versus Communication - Essay Example farm of information that manages the creation and utilization of specialized methods and their interrelation with life, society, and the environment† (Dictionary.com Unabridged, n.d.). All things considered, it could be found that intuitive advances, with regards to associations and clients, mean the field of order that utilizes constant two-way trade or sharing of data among clients and the association, on issues relating to the items or administrations offered and bought by the customer base. As demonstrated, the rise of new intelligent advances; which means, the utilization of advanced media (â€Å"combinations of electronic content, illustrations, moving pictures, and sound, into an organized computerized mechanized condition that permits individuals to collaborate with the information for proper purposes† (England and Finney, 2011, p. 2), isn't adequate to assume that a strong bond is built up among clients and the association. The minor presence of these various sorts of intelligent innovations doesn't solidly affirm that clients can get a handle on what the association offers †if these are not adequately conveyed to them. make new procedures that are situated around the coordination of all these recently conceivable client connections. Furthermore, they should guarantee that the cooperations themselves run productively as well as are successful at building progressively strong, gainful associations with customers† (p. 193). The key component that would supposedly improve the information on their items and administrations being offered; just as on the organization’s capacity to address the customers’ needs, is through viable correspondence. It was in this way underscored â€Å"the endeavor needs to incorporate the entirety of its client coordinated correspondence channels with the goal that it can precisely distinguish every client regardless of how an individual client or a client organization contacts the enterprise† (Peppers and Rogers, 2010, p. 193). Simultaneously, correspondence alone is as yet insufficient.

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Why Is The United States A New World Power - 1285 Words

The United States, a New World Power Ronald Reagan said, Peace is not the absence of conflict, it is the ability to handle conflict by peaceful means. The twentieth century was rushed in with harsh conflicts and the looming threats of the Great War. Inevitably, the United States faced a crucial decision as to its war status. Furthermore, the era of the war greatly altered the position of women and immigrants in America. Many incidents affected the decision of American involvement in the war; however, the outcome of the war further maximized the United States strengths naming the country a world leader. Theodore Roosevelt was often named an aggressive individual, as seen in his desire to gear up and fight on the war fronts.†¦show more content†¦When the Allied Powers, Great Britain, blockaded the borders around Germany, disrupting the United States from trading with the Central Powers, the focus of trade naturally shifted to the Allied powers. Since revenue increased drastically from this trading, the United States did not mind the prohibition of trade with Germany. Another reason, the German usage of U-boats, submarines that acted like mines which destroyed many Americans off the coast of Ireland in the British civilian boat, the Lusitania, infuriated the Americans; hence, they became affiliated with the Allied Powers. Soon, Wilson endorsed a one billion dollar settlement to build an army, and in 1916, the armament was well under way. World War I ended on November 11, 1918, with a decline in European diplomatic and economic dominance and the United States emerged as a worl d leader. Subsequent to the war, negotiations were necessary to restore peace and unity in the world. At the Paris Peace Negotiation Conference, the United States possessed a crucial position. Originally, Wilson captured the audience by putting forth his fourteen points where he announced his plan of open diplomacy, which gave all nations freedom of the seas, called for arms reduction, the removal of trade barriers, and an international commitment to national self-determination. Subsequently, Wilson advised for the formation of the League of Nations, an international Federal Trade Commission that wouldShow MoreRelatedThe United Nations Is An International Organization Created After World War II1738 Words   |  7 PagesThe United Nations is an international organization created after World War II. The United Nations was created with the purpose of preventing another world war; the Allies created the organization after defeating the Axis powers: Germany, Japan and Italy. The U.N established a Security Council that consisted of the war’s winners, including the United States, Great Britain, France, China and Russia. Since the war, there has not been a major conflict between the world powers. In addition, the qualityRead MoreThe Sixth Decade : The New Shape Of Nuclear Danger Essay1457 Words   |  6 PagesJonathan Schell’s book The Seventh Decade: The New Shape of Nuclear Danger gives an in depth look at how the world has been shaped seven decades after the creation of the nuclear bomb. In this book Schell provides a brief history of how the bomb came to be, argues how having the bomb changed the geopolitical landscape of the world, and how the current non-proliferation treaties, and recent government administrations are reviving a danger that has not been seen since the cold war. Schell doesn’t stopRead MoreThe League Of Nations : The World War I1174 Words   |  5 Pagesinternational cooperation that was born after the World War I. Officially it wa s established in January 10, 1920 and stopped their existence on April 18, 1946 when the United Nations took the responsibilities for the peace in the world. From all major states that have existed on the world, all except the United States and Saudi Arabia, joined the League of Nations. Do you think that the League of Nations would have succeeded if the United States had been a member? Certainly the scenario would haveRead MoreWhat Is Globalization?928 Words   |  4 PagesPower through Position: How the United States Strategically Forged the Free University of West Berlin Since the dawn of time, competition has coexisted with humanity. As long as people have stood beside their governing body, governments have felt the need to flaunt their power, to show their dominance over the people of neighboring geography. The year was 1948, and the Soviets were holding control of West Berlin with a strategic blockade (Granieri 1035). Since the Soviets had full control of EastRead MoreEssay about Why the United States Entered World War Two1644 Words   |  7 PagesAutonomy and Responsibility: Why the United States Entered World War II World War II was an exceptional war for the United States. The United States emerged from the war as a world superpower and protector of all other nations. There were many reasons why the United States entered World War II, however President Franklin Roosevelt was in some way directly connected to every reason. Roosevelt wanted to enter World War II as soon as it started for political and economic needs. However, the AmericanRead MoreThe Theory Of International Relations Essay1384 Words   |  6 PagesPower and interests has always been the basis of the relationship among societies. 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In order to accomplish this the United States needs to acquire a Constructivist pointRead MoreThe Future Of The Liberal World Order1733 Words   |  7 PagesLiberal World Order†, John Inkenberry discusses what he sees as a global shift in power, from the Western and Northern powers such as the United States and Great Britain to the more Eastern and Southern developing states like China, India and Brazil. This potential shift in power has sparked a fear in many people. This fear, as the global power switches from West to East and North to South, stems from the thinking t hat these new nations that are coming to power will abolish the liberal world orderRead MoreWhy Did The Allies Win World War II?1480 Words   |  6 PagesAbstract Why did the Allies win World War II? (Roark 854) In this paper we will be discussing the reasons behind why the Allies were able to defeat the Axis powers in World War II. (Roark Ch.25, p. 792) During the era of World War II technology developed largely during this time. (History Net Where History Comes Alive World US History Online RSS) The improvements in technology helped the Allies win World War II, because of technological advances it helped the Allies be more ahead of the Axis powers, butRead MoreAmerican Imperialism : A Part Of United States History1463 Words   |  6 PagesAmerican Imperialism American Imperialism has been a part of United States history ever since the American Revolution. Imperialism is the practice by which large, powerful nations seek to expand and maintain control or influence on a weaker country. Throughout the years, America has had a tendency to take over other people s land. Authors like Frederick Jackson Turner, Alfred Thayer Mahan, Albert J. Beveridge, Mark Twain, and William James all distinctive perspectives on U.S expansion and imperialism

The Pearl Novel Data Sheet - 1559 Words

Greer Sullivan 12-9-14 2 ° The Pearl Novel Data Sheet Author: John Steinbeck Date Published: 1945 Type of Novel: Historical Fiction, Novella Background on History: Steinbeck was inspired to write this novella based off a Mexican folktale that he heard when he visited the country in the early 1940’s. The story was called the Legend of Mechudo. Mechudo was a pearl diver in La Paz and he and his team went out into the bay in order to search for pearls. He was the first diver to dive and he returned from the dive extremely excited because he had found a giant oyster and he dove in again because he was unable to grab the pearl initially. After many minutes, the members of his team began to worry because he had no type of compressed air. They sent in man after man until only a few men remained in the boat. Fearful, the men dropped into the water as a group and saw Mechudo with one arm clamped by a giant oyster and the other searching for a hold. They also saw the bodies of their other team members floating away. One week later, only one member returned with the horrific story of Mechudo’s greed and the death of his team. After the story of the giant oyster became popular, another team set out to seek the prize but only one would return with stories about the death of his team members at the hands of Mechudo. Brief Summary of Novel: In the Mexican village of La PAz, Kino and his wife, Juana, wake up and soon find that a scorpion has stung their young son, Coyotito. They setShow MoreRelatedMaggot Therapy5739 Words   |  23 Pagesconsider MDT as a practical solution for many nonhealing wounds. In this article I examine the basis for the current maggot therapy renaissance. Those that did not have their own supply could order Surgical MaggotsTM from Lederle Laboratories (Pearl River, NY). 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Comparative Study

Question: Select two different research methods of which 1 must be qualitative and 1 mist be quantitative and compare and contrast them. In addition, provide an example of how they may be applied within the aviation sector. Answer: Introduction This study reflects the case on the aviation industry on the basis of quantitative as well as qualitative methods which can give a detailed investigation regarding the quality as well as skills of the researcher which is essential during the research process. Research Methods: Compare and Contrast The two research methods that are Qualitative Research and Quantitative Research are used by the researchers for presenting their research work in better way. The main goal of Qualitative Research is to deliver detailed and complete description of the relevant research topics. Moreover, it is considered as exploratory in nature. It is used in describing the topics in broader sense so that aim of the research work can be fulfilled. The researcher of any kind focuses on studying the views of the respondents or participants that are involved in the research survey. Furthermore, the qualitative research is text based and requires more in-depth information for analyzing the research work in feasible manner. The qualitative research highly depends on the rigor and skill of the researcher which can be reliable and valid for the research work. According to (Carey, 2012), under qualitative research methods, the information are collected from the small amount of individuals. It helps the resea rcher in making analysis of the acquired information in much easy way. The researcher is involved in presenting and explaining information in the form of image or text. As a result, the reader easily understands the purpose of the research work. On the other hand, the biased and subjective approach is undertaken in qualitative research for the purpose of evaluating or reporting research. The subjective approach in qualitative method helps the researcher in understanding the behavior of the human and also assists in studying the reasons behind such behavior. Apart from that, the graphs are highly considered important in qualitative research as it largely helps in the presentation of research work to the audiences. It is stated by (Green, 2012) that the problem of research is described from the viewpoint of the researcher in more subjective manner. It provides valuable support in designing the structure of the survey and collecting the required information. Further, in order to use qualitative method, the inductive process is used by the researcher for formulating any hypothesis or theory. Therefore, in-depth interviews, focus groups, document reviews, etc are considered for the qualitative research. On the contrary, it is also mentioned by (Industry News, 2012) that no statistical tests are performed in this research method and take in account semi-structured or unstructured response options. Moreover, text-based technique is used to explain the response of the respondent. Due to that, sometimes it leads to ambiguity to the readers. In addition (Jharkharia, 2012) pointed that the researcher deduce the research work as per their own biased view leads to the twist the information gathered. On the other hand, it is also stated that it is highly time consuming and could last for months for collecting the required and relevant information. Apart from that, the other research method that is Quantitative research method. Its major goal is to classify and count features. It is also involved in establishing statistical models for the purpose of explaining that has been observed. Therefore, it is considered as conclusive research type and falls under narrow aspects. On the other hand, (KELLY, 2012) explained that quantitative research delivers a clear picture to the researcher of what to expect in comparison to qualitative research in the particular research. The research is conducted in objective and unbiased manner which helps in presenting true essence of the project to the readers or audiences. Moreover, a deductive process is used in the quantitative research for testing the pre-specified concepts and constructing hypothesis. Furthermore, (McCusker and Gunaydin, 2014) explained that the research problem and need for research direction is justified by undertaking quantitative research method. Therefore, more specific an alysis is done for achieving the goal and fulfilling the research objectives. On the other hand, the information is collected from the large amount of individuals which is further analyzed in the form statistical aspect. Further, the data is interpreted by the researcher by making comparison of results with the past research and prior predictions. Apart from that, (Morgan, 1998) pointed that quantitative research use standard fixed structure for accumulating the statistical data and evaluating the result. Therefore, in order to conduct the quantitative research, online surveys or questionnaires are prepared by the researcher to collect the required information. On the contrary, it is argued by (Tucker, 2012) that quantitative method does not explain the research topic in much depth manner rather it focuses on breadth of the data. Furthermore, in order to gain better advantage from the quantitative research the large sample has to be undertaken otherwise the researcher would not gain more accurate statistical results. However, it would help the researcher in analyzing and measuring the data in better way. The main objective of this paper is to analyze the qualitative as well as the quantitative methods which the organization needs to make a research related to the aviation industry. The case is taken with a point of view to look after the safety as well as the performance which can be seen in human and the various qualities need to be maintained for the purification of the research methodology. Quantitative research methods can be seen in the aviation industry which should have a logical issue with the choice of industry. The aviation environment can be seen as a complex which will include in the cultural as well as the technical grounds with a view to remove the flaws in a way to attempt in the research process (Uziel, 2012). There are various factors which are responsible in case of improving in the safety purpose, one being the metrics which are said to be regulated as well as prudentiated in numerical terms. The second factor is the accurate results which need to be exaggerated by way of complete subjectivity (Velcon Filters expands in aviation with Warner Lewis acquisition, 2012). Positivism is a vital reason for the success of many researches in the wide range of fields which will help in the collection of data to build the relationship stronger in order to achieve the target base. Competing methodologies Epistemology is the concept which actually means that a medium to gather the knowledge which is a branch of philosophy which is needed for the purpose of validation. Positivism can be referred in a way to be effective to completely remove with the prospective of human element in a successful manner (Yadav and Nikraz, 2012). It is difficult to evaluate in subjective terms as because human imposes various emotions and feelings that cannot be judged in terms of monetary which will give rise to societal as well as the personal experience in the entire work sector. Positivism It is a concept which are used in the research methods as because it provides a stable and well as a reality to the objective terms which helps in the interference of human and will lead to enhancing of the human perception as far as aviation industry is concerned(Yeo et al., 2012). It can be noticed that the phenomenon can be observed by means that can be viewed directly or indirectly. Subjective matter cannot be interpreted which can give rise in getting the results in due course of time. Subjectivism This theory actually means that the information regarding the overall experience can be gathered by the human beings personally and there is no word like truth regarding the objectivism related to the conduction of the research process (Aviation Human Factors Related Industry News 1Parts of this section are compiled from Aviation Human Factors Industry News and reproduced with permission of Roger Hughes., 2012). Aviation industry has limited access as far as subjectivism is concerned, rather it focus on the attributes to solve the problem related to the biasness which can be seen in way of personal relationship as well as the relation that can be noticed between a teacher and a student. Social Constructionism This concept lies between the positivism as well as the subjectivism which actually helps in the organization as well as the performance of the human beings in case of the research process. It will help in getting the value of quality design as well as to recognize the methodology for the same. A holistic research has to be recognized in a way that it can have a meaning to the data collection as well as emphasis has to be done on the measurement as well as the explanation procedure. Both formal as well as informal methods are used in order to maintain the first person accounts which will help in the behavioral approach to the data which actually takes place within various alternatives. A well known understanding is required to narrate the descriptive issue in the most effective manner. Conclusion This study actually focuses mainly on the aviation sector and the research has been done on the safety measures on both the qualitative as well as quantitative methods. To achieve the research in the most effective manner, it is important to implement the various attributes like positivism as well as subjectivism which help in the measurement of the various strategies which are required in the aviation sector. Reference List Aviation Human Factors Related Industry News 1Parts of this section are compiled from Aviation Human Factors Industry News and reproduced with permission of Roger Hughes. (2012).Aviation Psychology and Applied Human Factors, 2(1), pp.42-47. Carey, J. (1993). Linking Qualitative and Quantitative Methods: Integrating Cultural Factors into Public Health.Qualitative Health Research, 3(3), pp.298-318. Green, E. (2001). Can Qualitative Research Produce Reliable Quantitative Findings?.Field Methods, 13(1), pp.3-19. Industry News. (2012).Aviation Psychology and Applied Human Factors, 2(1), pp.38-39. Jharkharia, S. (2012). Supply chain issues in mergers and acquisitions: a case from Indian aviation industry.IJAM, 1(4), p.293. KELLY, R. (1985). Family Policy Analysis: The Need to Integrate Qualitative and Quantitative Research Methods.Sociological Methods Research, 13(3), pp.363-386. McCusker, K. and Gunaydin, S. (2014). Research using qualitative, quantitative or mixed methods and choice based on the research.Perfusion. Morgan, D. (1998). Practical Strategies for Combining Qualitative and Quantitative Methods: Applications to Health Research.Qualitative Health Research, 8(3), pp.362-376. Tucker, R. (2012). U.S. Aviation Industry Outlook.Metal Finishing, 110(3), pp.8-10. Uziel, D. (2012).Arming the Luftwaffe. Jefferson, N.C.: McFarland Co. Velcon Filters expands in aviation with Warner Lewis acquisition. (2012).Filtration Industry Analyst, 2012(5), pp.3-4. Yadav, D. and Nikraz, H. (2012). An insight into professional registration of technical personnel in aeronautical engineering industry.Aviation, 16(2), pp.51-55. Yeo, S., Pan, Y., Lee, Y. and Chang, H. (2012).Computer science and its applications. Dordrecht: Springer.

Souldice Hospital Marketing Strategy Essay Example

Souldice Hospital Marketing Strategy Paper Unlike physical products, a service cannot be seen, tasted or felt before it is bought. There is always an element of uncertainty and the service seeker looks for evidence of quality. People will draw conclusions from the place, the people, key influencers, communication material and most importantly from people who have already gone through the experience. Therefore the service providers task is to supply this evidence, to tangibilize the intangible [Kotler] Shouldice marketing strategy is one of a kind, in the sense that it is different, which is the secret behind every successful strategy. Its ? thinking out of the box. Its sensing a need and fulfilling it in a remarkable manner. Everything we have studied in the past classes seems to be embodied in the strategy of Shouldice hospital from experiential marketing, brand loyalty, providing a memorable experience, the importance of good word of mouth advertising, to focus and using ones competitive advantage to such an extent that although people might try to copy it, there are slim chances of them getting it right. Shouldice hospital is marketing a well-developed, focused service delivery system, it is providing an experience. Core Competency Dr. Earle Shouldice who founded the hospital started this operation from an idea and then developed the idea further by dedication and passion, he operated on men who wanted to be soldiers but were denied because they needed hernia treatment, during the war in 1940, hospital space and doctors were scarce, especially for this non-emergency surgery that normally took three weeks of hospitalization. Dr. We will write a custom essay sample on Souldice Hospital Marketing Strategy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Souldice Hospital Marketing Strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Souldice Hospital Marketing Strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Shouldice stepped in and operated without taking any fee, he performed an innovative method of surgery on seventy of these men, hastening their induction into the army, and thus the idea developed into a surgical technique which survived him and is still thriving. As Bruce Lee once said I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times. The focus on doing what you are best in, and developing it to such an extent that people are trying to copy it, it makes sense to just stick to that and thats what Shouldice did. A Strategic Service Concept- Focused Service Factory Shouldice defined the one thing they do to perfection and built a whole integrated system around it. Removal of external hernia were their forte and they stuck to it. The patients at the Shouldice center take some of care of themselves. Before the operation a questionnaire is sent to them which is simple to understand and the purpose is to determine the type of hernia and other risks associated with surgery. In Shouldice, all the patients were encouraged to walk up and down the halls and to get in dialog with the other patients and the surgeons. In thought of encouraging the patients, the steps between the floors are constructed with a smooth inclination, there are not TVs at the bedrooms and the rooms were designed as if it were a home instead of a hospital. Every square foot of facility is carpeted to reduce the hospital feeling and the possibility of a fall. ?Market Segment: Shouldice hospital is staying focused because it has not changed its target market and the methods that made it a success; the target market for Shouldice Hospital remains the people who were detected with a primary inguinal, which was the most common kind of hernia. They treated only external hernias. More complicated cases, especially those involving patients with other health problems, were not undertaken. The primary advantage of admitting only healthy people was that the duration of the patient in the hospital was drastically cut down. Thus new patients could be admitted with a higher frequency. Great Word of mouth advertising Part of the success of the Hospital from a psychological point of view is the opportunity for the patients to meet one another. I certainly enjoyed the other patients and I did not hear a single one express any negative attitude toward the hospital and I heard many glowing words about it. RON KENYON-THORNHILL, ONTARIO Other qualities that help it stay focused in short are ?A Flat Organizational structure Top Management Commitment to Quality Dr. Shouldice and his sister Mrs. Uquhart each owned 50% of each, i. e. , the hospital and the clinic. ODell as the administrator was responsible for all the five departments ? surgery, nursing, administration, maintenance and housekeeping. T ? Customer Value Satisfaction As is evident by the questionnaire and response and the fact that most of its customers are referrals. Which according to most is the one number you need to be concerned about. ?Focused Differentiation Stayed focus on treating external hernias ?Self Service Technologies Patients self screen Self Serve Walk about Dont need bed pans Q2. Is Shouldice hospital a good place to work and why? Excellent service providers know that positive employee attitudes will promote stronger customer loyalty, so the best employees must be found to do the job and then they must be retained. At Shouldice the turnover rate is minimal, only four nurses a year, which for hospitals is quite remarkable. Shouldice hospital is great place to work pretty much for the same reason that it is a great place to be operated on. There is an atmosphere of warmth of family rather than a workplace. The nurses work more as psychologists. And a lot of the dirty jobs so to say are avoided since the patient is healthy enough to walk around the place, his linen need not be washed regularly and can be changed only after he leaves the hospital after four days plus patients do not need bed pans. This also reduces the amount of time that the nurses need to devote to each patient in terms of individual care. Nurses could better utilize this time by conducting orientation programs for the patients and also counseling them. This kind of work keeps the work force motivated and they do not have to deal with the drudgery of day-to-day work. There s a profit sharing plan for both doctors and nurses. As far as the doctors are concerned they get a chance to see ? their children grow up, meaning that the hospital does not take over their entire lives as this profession normally does. The doctor on call is rarely called to the office and has regular hours. A surgeon day ends at 4 p. m.  which in medical terms is quite a ? miracle. And although hernia repairs are traditionally seen as mundane the Shouldice technique is a trick anatomical procedure and thus it gives a doctor a new skill. Salary and bonuses are good too. Since the patient base is healthy post-operative care required is lesser. There is an ? open door policy that was in place for the staff. Employees can go to ODell could come in and discuss their problems ranging right from their personal problems to their official problems. This kind of close staff and management interaction helped in keeping the staff. Nobody gets fired; the pay scale is higher than comparable jobs in other areas. There is a feeling of family as people often pitch in to do work. Alan ODell went on to further elaborate the happy and feeling involved. Yet another policy prevalent is that of job rotation, which removes the monotony from the job, also helps in keeping the staff prepared to face crisis situations, which could possibly arise due to some staff member remaining absent or suddenly taking ill. The staff functioned more as autonomous units loosely controlled by the administration. This freedom served as a motivating factor and propelled them to achieve higher efficiency results. Q3. How is Shouldice providing a unique and memorable experience to its patients? The Provision of an Experience rather than a service! The first thing that struck me while reading the case that its not like a hospital at all its more like a home where people for retired people or even in fact a hostel. Shouldice has been remarkably successful in its ability to not only provide its patients with a quick, quality and low cost surgery but also providing an unforgettable experience and comfortable environment to all of its patients. Shouldice Hospital success is due to a number of factors ? Warm and friendly environment [carpets to dispel the hospital feeling and disinfectant smell] ? Communal Dining; which is psychologically appealing to patients receiving surgery, they are able to associate with other patients as well as doctors receiving the procedure to compare notes and discuss concerns and ultimately alleviate any anxieties with other patients. ?Patients encouraged to exercise and walk around meeting other people making friends. 58% appreciated friendship with other patients as ? very important and 34. 57% rated exercise as ? very important ? Shouldice Hospital has a high success rate; only 0. 8%. Dr. Shouldice technique is far superior to others. 72% rated that as ? very important ? Building of partnerships and sharing of medical notes. Patients are given rooms that they share with a roommate who is generally from a similar professional background or shares similar hobbies. ?Post-operative treatment that they get. No television or telephone is kept in the room. Thus the patient compulsorily has to walk down the specially constructed stairs and come to the common room to avail of these facilities. This helps the patient recovers mentally and considers himself fit and healthy. Patients in fact want to stay longer; they can explore the premises make new friends, You are not alone and isolated feeling scared for children their parents are allowed to stay with them without charge. At every customer touch point the feeling of intimacy and caring putting yourself in the patients shoes is available Q4 Should Shouldice hospital expand? Why? Group 13 Shouldice should expand but be very cautious not lose out on its uniqueness, because bigness and the cost associated with it often can lead to undifferentiating. Q5. If it were to expand, what are the options available to expand what are the options available to expand and which option do you recommend? What is going on presently? 1. Alan ODell wants to increase capacity he doesnt want to lose control over quality. He thinks himself as a doctor first then as an entrepreneur. 2. They cant market their services as they dont know if they will be able to fulfill the demand. 3. Other doctors are using the Shouldice technique without results. 4. Saturday operations, if they expand further there is danger of change in attitude. 5. Dr. Obney is resisting change and opposes operations on Saturdays. 6. Even when hey expand capacity backlog declines but climbs once again 7. The selection of the next chief surgeon So what should they do? The were established as a focused service factory and that hs led to their success so they should definitely not move away from that into other areas, stick to external hernia operations. Since patients are attracted to the hospital in part by rates, any expansion plan has to ensure that the cost des not have to be borne by the patient. They should definitely copyright the Shouldice technique. Teach it to other surgeons and make sure that people check if the surgeon who says he is using the Shouldice technique has a certification much like the board certification needed. This is to protect their intellectual property. Or have a campaign that makes people aware that others are copying their technique and its not endorsed. Since you cant stop them from copying you can train them yourselves. There is a demand for the same operation from other hospitals. Besides, some of the other hospitals are imitating the same method wrongly. So, they should develop a self-contained branch in northern part of US. And by the help of their good image in medical care, they can brass to offer new specialty medical service first in Toronto. If the demand is enough, they can expand their new specialty medical care service area. Brochures saying that Shouldice Hospital is the only hospital having the technical expertise to practice the Shouldice method and warning the people against fraudulent practices will ensure that the failures of such fraud operations are not blamed on the Shouldice method. They can videoconference now that technology permits. This technique can be done over the world. They can hire new surgeons and nurses to deal with the expanded capacity, especially for Saturdays. If Saturday surgery is causing a rift a compromise can be reached by limiting the number of operations that would be actually performed on Saturday. Although addition of Saturday operations will result in increased workload. Since the patients stay at Shouldice for average of 5 days, an increment in capacity will be inevitable. There should be a lot of talks and Saturdays should definitely be utilized since patients whos  operations are scheduled late in the weekend stayed in the hospital over the weekend Adding another floor of beds which could increase MON-FRI surgeries by 50%. In my opinion adding a half day Saturday is the best option. Although 42% of their patients come from the U. S. Im not sure whether opening a hospital in the U. S. would allow them to stick to their strategy or the differentiation they have created. An organization like this is very characteristic of the place it belongs ? Canada. America is a different ball game and it could cause them to lose its distinctive edge and ? soul.

The Southern Ocean Is the Fifth and Newest World Ocean

The Southern Ocean Is the Fifth and Newest World Ocean In 2000, the International Hydrographic Organization created the fifth and newest world ocean - the Southern Ocean - from the southern portions of the Atlantic Ocean, Indian Ocean, and the Pacific Ocean. The new Southern Ocean completely surrounds Antarctica.​ The Southern Ocean extends from the coast of Antarctica north to 60 degrees south latitude. The Southern Ocean is now the fourth largest of the worlds five oceans (after the Pacific Ocean, the Atlantic Ocean, and the Indian Ocean, but larger than the Arctic Ocean). Are There Really Five Oceans? For some time, those in geographic circles have debated whether there are four or five oceans on Earth. Some consider the Arctic, Atlantic, Indian, and Pacific to be the worlds four oceans. Now, those that side with the number five can add the fifth new ocean and call it the Southern Ocean or the Antarctic Ocean, thanks to the International Hydrographic Organization (IHO). The IHO Makes a Decision The IHO, the  International Hydrographic Organization, has attempted to settle that debate through a 2000 publication that declared, named, and demarcated the Southern Ocean. The IHO published the third edition of Limits of Oceans and Seas (S-23), the global authority on the names and locations of seas and oceans, in 2000. The third edition in 2000 established the existence of the Southern Ocean as the fifth world ocean. There are 68 member countries of the IHO and membership is limited to non-landlocked countries. Twenty-eight countries responded to the IHOs request for recommendations on what to do about the Southern Ocean. All responding members except Argentina agreed that the ocean surrounding Antarctica should be created and given a single name. Eighteen of the 28 responding countries preferred calling the ocean the Southern Ocean over the alternative name Antarctic Ocean, so the former is the one that was selected. Where Is the Fifth Ocean? The Southern Ocean consists of the ocean surrounding Antarctica across all degrees of longitude and up to a northern boundary at 60 ° South latitude (which is also the limit of the United Nations Antarctic Treaty). Half of the responding countries supported 60 ° South while only seven preferred 50 ° South as the oceans northern limit. The IHO decided that, even with a mere 50% support for 60 °, since 60 °S does not run through land (50 °S does pass through South America) that 60 °S should be the northern limit of the newly demarcated ocean. Why the Need for a New Southern Ocean? A great deal of oceanographic research in recent years has been concerned with ocean circulations, first because of How Big Is the Southern Ocean? At approximately 20.3 million square kilometers (7.8 million square miles) and about twice the size of the U.S.A., the new ocean is the worlds fourth largest (following the Pacific, Atlantic, and Indian, but larger than the Arctic Ocean). The Southern Oceans lowest point is 7,235 meters (23,737 feet) below sea level in the South Sandwich Trench. The sea temperature of the Southern Ocean varies from -2 °C to 10 °C (28 °F to 50 °F). Its home to the worlds largest ocean current, the Antarctic Circumpolar Current that moves east and transports 100 times the flow of all the worlds rivers. Despite the demarcation of this new ocean, its likely that the debate over the number of oceans will continue nonetheless. After all, there is but one world ocean as all five (or four) oceans on our planet are connected.