Specialist Research Project Essay Example | Topics and Well Written Essays - 1250 words

Specialist Research Project - Essay Example The marketing entails presenting the business product to the customer, to create sales. Thus, these as features of business success, Nike invest largely in the various aspects of branding and marketing to establish customer loyalty; hence, establishing the successful; business culture and history as it possesses today. The company has strategic marketing capabilities that compliment the product and service brand accordingly for the successful engagement of the customer. Further, the subject area of cultural and historical developments relating to the company entails a listing of various structures established since the inception of the company. Thus, from these prospects of the company as a multinational operative corporation, the synthesis of the areas of branding and marketing, as well as, cultural and historical studies constitute the proposal of the research project. The proposed project will seek to explore the extent of these fashion business areas as they institute the profile of Nike Corporation. Marketing entails the set of processes and tools engaged in promoting the business success. However, in developing an identity of the product or service the business engages the area of branding remains the influential factor for consideration. Further, organizational culture developed over time also defines the success of the business venture as developed in the area of operation. Thus, in selecting a portfolio to establish and synthesis the subject areas of marketing and branding in addition to cultural and historical studies, the â€Å"Fashion Icon† Nike, remains most conveniently placed as an illustrative reference. Branding entails the culture itself, the message that permeates and regulates the processes of the business (Katz, 2004, 39). Thus, the project proposal seeks to establish the common misconceptions over the subject areas of branding and marketing as they develop a culture and

Is it possible for employees to be provided with an effective voice Essay

Is it possible for employees to be provided with an effective voice within an organisation pursuing unitary Human Resource Management policies and practices - Essay Example ice can also refer to the two-way communication between the employers and employees which if managed properly can reduce both exit costs and transaction costs for both the parties involved. Thus, in the modern day scenario, employee voice has emerged as a type of contractual mechanism of governance which causes mutual benefits for the employer and employee groups. This report deals with the analysis of the prospect that whether the use of unitary human resource management practices and policies within an organization can support the propagation of the voice of the employees of the organization. The discussion includes a formal definition of the term employee voice and the analysis of the different ways and mechanisms of propagating the voice of the employees in an organizational setting. The various formal and informal mechanisms of promoting employee voice are studied and analyzed with respect to the unitary method of human resource management. The overview of the unitary methods of human resource management is discussed along with the advantages and shortcomings of the unitary HRM approach as compared to the pluralist HRM approach. Also, the importance of employee voice in contemporary business organizations, the tradeoffs between democracy and control, and the various internal and external factors affecting the voice of employees in a comp any as well as the government approaches related to employee voice in different countries are studied and analyzed. The relation between employee involvement and employee participation and organizational growth and success is also touched upon in the report. For a suitable analysis, comparisons are drawn between the unitary and the pluralist human resource management approaches by analyzing the benefits and drawbacks of both the approaches. The report is suitably concluded by inferring whether the unitary perspective of human resource management is applicable in the contemporary organization with respect to employee relations